Encovert vs. Incogni
Incogni is a data removal add-on from Surfshark, a European VPN company headquartered in Lithuania, covering ~420 sites. Encovert covers 635+ sites and is built for high-risk professionals — law enforcement, attorneys, judges, and prosecutors.
Incogni is a legitimate consumer tool marketed heavily through VPN bundles and influencer partnerships. For professionals where a home address in the wrong hands is a safety threat — not just an inconvenience — Incogni's European ownership, limited coverage, and consumer focus are the wrong fit.
Feature Comparison
Every column that matters when personal data exposure is a safety issue, not just an inconvenience.
| Feature | ENCOVERT | INCOGNI |
|---|---|---|
| Data broker sites covered | 635+ | ~420 Sites |
| Built for high-risk professionals | ✓ | ✗ |
| Done-for-you data removal | ✓ | ✓ |
| Property tax record suppression | ✓ | ✗ |
| Google & Apple Maps home blurring | ✓ | ✗ |
| Family member coverage | ✓ | ✗ Individual only |
| Department & union group pricing | ✓ | ✗ |
| Active founder with public safety background | ✓ | ✗ |
| Month-to-month pricing (no annual lock-in) | ✓ | ✗ |
| Client portal with removal tracking | ✓ | ✓ |
| Continuous re-removal monitoring | ✓ | ✓ |
| Starting price | $39/mo | ~$7.49/mo (annual only) |
Incogni Is a VPN Upsell. Encovert Is Purpose-Built.
There is nothing wrong with Incogni for the average consumer. But if your address reaching the wrong person creates real risk, the average consumer product is not enough.
European-Owned, Lithuania-Headquartered
Incogni is a subsidiary of Surfshark, which merged with Nord Security under a Lithuanian holding company. For professionals handling sensitive personal data, that ownership structure is worth knowing.
215 Fewer Sites Than Encovert
Incogni covers ~420 data broker sites. Encovert covers 635+. That's 215 sites where your home address, family members, and phone number can still be found after paying for removal.
No Family Coverage at Any Price
Incogni is an individual-only product. Encovert's Elite plan covers you and one family member. High-risk professionals know their families can become targets too.
No Property Record Suppression
County property tax records publicly tie your name to your home address. Incogni doesn't address this. Encovert's Home Shield add-on handles formal suppression.
Built on Influencer Marketing
Incogni runs one of the largest influencer marketing operations in the data privacy space. Most Incogni reviews online are paid. Encovert has no marketing budget — just results.
Annual Lock-In Required
Incogni's low advertised rate requires annual billing upfront. Encovert is month-to-month. No commitment required to get started.
Incogni: The Full Picture
We are not here to trash Incogni. We are here to be straight with you about whether it fits your situation.
What Incogni Does Well
- ✅ Clean, simple user interface
- ✅ Automated removal across ~420 sites
- ✅ Ongoing monitoring and re-removal
- ✅ No affiliate partnerships with data brokers
- ✅ Affordable when bundled with Surfshark VPN
Where Incogni Falls Short for High-Risk Professionals
- ❌ European-owned — Lithuania/Netherlands headquarters
- ❌ Covers ~215 fewer sites than Encovert
- ❌ No family member coverage option
- ❌ No property tax record suppression
- ❌ No Google or Apple Maps home blurring
- ❌ No department or union group pricing
- ❌ Annual billing required for the low advertised rate
- ❌ Most reviews online are paid influencer content
What Incogni Won't Tell You
Incogni covers approximately 420 data broker sites. Encovert covers 635+. That is not a rounding difference. That is 215 sites where your home address, family members, and phone number can still be found after paying for removal. For high-risk professionals, every uncovered site is a vulnerability.
Incogni is marketed primarily through influencer YouTube channels, podcast sponsorships, and VPN bundle upsells. The product may work fine for the average user. But that marketing budget tells you who their primary customer is — and it is not the officer or attorney trying to keep their family address off the internet.
Data broker opt-outs are not permanent regardless of which service you use. Brokers re-aggregate and re-list removed data within 30 to 90 days. The right question is not whether a service does one-time removal — it is whether they are watching every month and removing what returns. Both services do this. But only Encovert covers the full 635+ site landscape.
Who Encovert Is Built For
Anyone can sign up. Our features, pricing, and support are calibrated for high-risk professionals.
Encovert Plans
Month-to-month. No annual lock-in. Department and union group rates available.
Basic
Individual coverage across 635+ data broker sites. Fully handled for you every month.
- 635+ data broker removals
- Monthly re-monitoring
- Client portal with tracking
- Quarterly reports
- Email support
Elite
You and one family member. Full coverage. Maps blurring. Home Shield available.
- Everything in Basic
- One family member included
- Home Shield add-on (+$75 one-time)
- Google & Apple Maps blurring
- Priority support
Department & union pricing starts at $34/seat for 5+ members. Contact us for group rates.
US-Built. 635+ Sites.
Month-to-Month.
No European data handling. No VPN bundle required. No annual lock-in. Just focused data removal from 635+ sites for $39/month.
Start for $39/monthNo annual contract. Cancel anytime. Setup takes less than 5 minutes.